Hello!I'mJaisonJacobSamuel,currentlypursuingM.ScComputerScience.I'mapassionateUI/UXdesignerandgraphicdesignenthusiast,focusedoncraftinguser-centered,visuallyappealing,andfunctionaldesigns.
Withakeeneyefordetailandasolidunderstandingofdesignprinciples,Ibridgethegapbetweenaestheticsandusability.
Intuitive interfaces
Visual storytelling
Capturing moments
Building experiences
Kristu Jayanti College, Bangalore
Kristu Jayanti College, Bangalore
Indian School Al Maabela, Muscat Oman
A showcase of my design and development work
Featured case studies
B2B Analytics Dashboard
A comprehensive UI/UX dashboard design case study for Cefer.io's B2B analytics platform. This layout focuses on simplifying complex data structures into an intuitive interface, highlighting key user interactions like database prospecting, CSV lead enrichment, team administration, contact credit usage analytics, and campaign email sequences.


UX Research & A/B Testing
An A/B testing and design optimization case study evaluating how micro-UX decisions impact conversion rates in user signup flows. This study compares two layouts for social authentication: vertical full-width list options (A) vs. a consolidated horizontal icon row (B), exploring the trade-offs in cognitive load, form completion speed, visual clutter, and overall user flow efficiency.

B2B Sales & Leads Intelligence
Cefer.io is a B2B sales intelligence and lead generation platform designed to help sales, marketing, and recruitment teams identify and connect with verified decision-makers. The system features real-time email/phone verification, filters across a database of 200M+ contacts, a custom Chrome extension for contact enrichment, and integrations with popular CRM systems like Salesforce and HubSpot.


Service Planning Platform
Worship Scheduler is a specialized administration platform designed to streamline church service planning and weekly song coordination. The system enables worship leaders to schedule song lists, manage vocalist and instrumentalist team assignments, and maintain a shared database of chord sheets and lyrics, ensuring synchronized and smooth service execution every Sunday.

Lead Generation & Funnel Design
Fueling growth with every click 🚀 From high-converting landing pages to smart marketing automations, this concept designs optimized lead funnels that help businesses grow on autopilot. Features seamless booking workflow interfaces, star-rated customer proof showcases, and clear call-to-action systems.

Campus Wellness Platform
CampusCare+ is a comprehensive campus wellness and health management platform designed to support students and faculty. The application provides a range of services including emergency assistance, medical scheduling, counseling bookings, medicine ordering with campus delivery, and accessibility resource management. Designed with a clean, user-friendly interface to make vital healthcare services easily accessible.


UI/UX Case Study
Mobile Companion App Concept — Explored a UI/UX concept for a Mahindra electric vehicle companion app, focused on making daily car interactions simple and intuitive. The app features real-time battery monitoring, fast charging status, vehicle interior controls, safety and security features, and integrated location tracking with maps. Designed with a clean, modern interface that prioritizes user experience and accessibility.

Design Case Study
Just wrapped up a quick UI/UX exercise for a plant e-commerce website — Flower House. This project showcases the complete design process from low-fidelity wireframes to high-fidelity mockups. The design emphasizes clean layouts, intuitive navigation, beautiful product showcases, and a seamless shopping experience. Features include detailed product reviews, elegant grid layouts, and a user-friendly interface that brings nature into the digital space.

UI/UX Redesign
A fresh take on the Amazon mobile shopping experience with cleaner UI and simplified navigation. This redesign focuses on reducing visual clutter while maintaining all essential features. Enhanced product discovery with improved search, streamlined checkout process, better categorization, and modern visual hierarchy. The design prioritizes user comfort with optimized typography, whitespace, and intuitive touch interactions for a premium mobile shopping experience.

Capturing moments through street, nature, and travel photography. View my full portfolio and high-res collections on Pexels.
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I'm currently available for freelance work and open to new opportunities.
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